This North American phrase means to treat someone as unimportant, either by not honoring previously made plans or not acknowledging someone who has greeted you. The latter is usually in passing; you can be said to have blown someone off if they try to talk to you while you are busy or moving and you ignore them. Blow comes from the Old English word blawan, meaning to move air. To blow a person off is to move past them like the wind.
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